Recent on LinkedIn
Writing from the coal face
Most Australian car dealers think ad fraud is someone else's problem. It isn't.
New research puts the cost of digital ad fraud at up to AUD $5.16 billion annually, with around 30 per cent of advertiser budgets lost to fake clicks.
I was early to the gate. Of course I was.
I was early to the gate. Of course I was. But something about this flight home felt different from the moment I boarded — people helped each other, said thank you, and made eye contact.
I have become my mother's IT help desk
Every weekend, I become tech support. A call comes in — something has stopped working, a password is locked, an app has updated itself into something unrecognisable.
Meta just changed how your Facebook ad clicks are counted
If your agency's Facebook numbers have never matched your own analytics, this update is the reason — and Meta is now fixing it.